Thesis Announcements

Overview of Thesis Announcements

At our department you can always choose from a variety of exciting and highly relevant topics from the areas of marketing and human resources management for your bachelor, master or student theses. Currently, we offer theses in the following areas:

1. Digital Marketing, Services Marketing, and Service Robotics

2. Digitalization and Innovation

3. Human Resource Management and Leadership

4. Future of Work

If you are interested in one of the announced topics, please send your CV and performance review to the supervisor of the thesis.

You can find the guidelines for writing the thesis at our chair in the download section on the right side or on the bottom of this page.

1. Digital Marketing, Services Marketing and Service Robotics

Picture: Cropped shot of a female customer paying for her juice by credit card by Jacob Lund from Noun Project
  • Disclosure of sensitive information towards service robots

    2021/11/10

    Bachelor thesis, Master thesis, Studienarbeit

    The disclosure of personal information, thoughts and feelings is central to the development of human relationships. The CASA paradigm suggests that we also treat computers, and therefore robots, as social actors. Would we therefore tell service robots as much as we tell our human environment?

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Martin Hannig

    Announcement as PDF

  • Deep Learning based Robotic Teleoperation

    2021/08/04

    Bachelor thesis, Master thesis, Studienarbeit

    One way to alleviate the need for teaching different robots individually is by using teleoperation. Typically, human demonstrations can be captured by skeleton tracking with VR or motion capture, which requires special hardware. Can the use of simple videos combined with deep learning and AI achieve similar results which can be generalized?

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Vignesh Prasad

    Announcement as PDF

  • Future Challenges in Marketing and Innovation Management

    2021/04/20

    Bachelor thesis, Master thesis, Studienarbeit

    Digitalization and AI offer extensive opportunities for companies' marketing activities. However, these new algorithms are also associated with a number of challenges. The suggested topics in the attached PDF are intended to shed light on these aspects.

    Supervisor: Prof. Dr. Dr. Ruth Stock-Homburg

    Announcement as PDF

  • Hi, my Name is Pepper and I am your New Team Colleague – Integration of Robots in Work Teams

    2021/08/07

    Bachelor thesis, Master thesis, Studienarbeit

    The arrival of social robots in work teams is only a matter of time. But such robots – like any new team member – must be integrated into their teams to ensure their successful and sustainable use. Exemplary research questions are: What do we already know about the integration of new team members in all-human work teams? What are important factors for the integration of robotic team members in mixed human-robot teams (HRTs)? And what are fruitful areas for future research on robot integration in work teams?

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Franziska Wolf

    Announcement as PDF

  • Wie verändert sich die Büro-Arbeitswelt im Mittelstand?

    2021/08/10

    Bachelor thesis, Master thesis, Studienarbeit

    Die Büroumgebung der Mitarbeiter ist einem ständigen Wandel unterworfen. In der Abschlussarbeit sollen mögliche Szenarien zukünftiger Arbeitsumgebungen entwickelt werden, z. B. durch die Durchführung von Unternehmensbefragungen. Diese Abschlussarbeit wird mit unserem Kooperationspartner, der Jakob Maul GmbH (MAUL), ausgeschrieben. Die Abschlussarbeit soll bei MAUL vor Ort in Bad König (Zell) geschrieben werden. Währenddessen erhält der Studierende eine finanzielle Vergütung. MAUL ist ein führender Marken-Hersteller von Büroprodukten mit 190 Mitarbeitenden.

    The office environment of employees is undergoing constant change. In the thesis, possible scenarios of future working environments can be developed, e.g., by conducting company surveys. This thesis is offered with our cooperation partner, Jakob Maul GmbH (MAUL). The thesis will be written at MAUL, which is located in Bad König (Zell). During this time the student will receive a financial compensation. MAUL is a leading brand manufacturer of office products with 190 employees.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Merlind Knof

    Announcement as PDF

  • Ethical aspects of supporting human work teams with technologies: An HR perspective

    2021/08/03

    Bachelor thesis, Master thesis, Studienarbeit

    With advancing digitization also comes a greater responsibility that not only involves technical performance and safety but also social aspects and more concrete ethics. In order to shed more light on this important topic, this thesis should aim at providing insights that can help to answer a number of research questions, including

    - What do we already know about ethical aspects of placing technology, such as robots, in teams?

    - How do ethics for all-human teams and ethics for human-robot teams fit together?

    - What are important ethical considerations for future research on and deployment of human-robot teams?

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Franziska Wolf

    Announcement as PDF

  • Dear Diary, … - Evaluating and comparing measures for experimental designs

    2021/08/02

    Master thesis, Studienarbeit

    Selecting suitable instruments and methods to measure causal effects is a challenge for many researchers across scientific fields. It is an important prerequisite for any further decisions regarding any study design. We want to take a closer look at various methods that are currently used to assess causality in (field) experiments in business contexts, compare them and derive specific recommendations.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Lea Heitlinger

    Announcement as PDF

  • Could you Please Bring me a Cappucchino and the Status Report from last Week, Mr. Robot? – Evolution and Future Potentials of Various Team Roles in a Business Context

    2021/08/02

    Master thesis, Studienarbeit

    Many jobs are experiencing a major shift in the skills and core capabilities required for the future. This change does not stop at “classic” office jobs such as team assistance and PMO. We want to take a closer look at how the jobs of a team assistant and a PMO in large corporations are changing, what today’s core competencies are, and which competencies will be needed in the future.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Franziska Wolf

    Announcement as PDF

  • Future Challenges in Human Resource Management

    2021/04/20

    Bachelor thesis, Master thesis, Studienarbeit

    Digitalization and COVID-19 led to a major shift on how we actually work and will work in the future. The suggested topics in the attached PDF are intended to shed light on these aspects. The topics cover all exciting areas of HR work of the future: from AI-based recruiting and leadership to digital work opportunities.

    Supervisor: Prof. Dr. Dr. Ruth Stock-Homburg

    Announcement as PDF