Thesis Announcements

Overview of Thesis Announcements

At our department you can always choose from a variety of exciting and highly relevant topics from the areas of marketing and human resources management for your bachelor, master or student theses. Currently, we offer theses in the following areas:

1. Digital Marketing, Services Marketing, and Service Robotics

2. Digitalization and Innovation

3. Human Resource Management and Leadership

4. Future of Work

If you are interested in one of the announced topics, please send your CV and performance review to the supervisor of the thesis.

You can find the guidelines for writing the thesis at our chair in the download section on the right side or on the bottom of this page.

Would you like to apply with your own thesis topic? Please note that we require an exposé in addition to your CV and performance review. You can find information about this in the download section on the right side or on the bottom of this page.

1. Digital Marketing, Services Marketing and Service Robotics

  • Ethical Standards and Regulations in AI and Robots


    Bachelor thesis

    The rapid advancements in artificial intelligence (AI) and robotics have significantly impacted various sectors, necessitating the establishment of comprehensive ethical standards and regulations to ensure responsible, safe, and trustworthy interactions between humans and machines. Key considerations include the development and enforcement of ethical guidelines, the role of international bodies in standardizing regulations, and the balance between innovation and ethical responsibility.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Mona Kegel

    Announcement as PDF

  • Large Language Models are User Interfaces – Developing User-Centred Voice Assistants


    Bachelor thesis, Master thesis, Studienarbeit

    Large Language Models have shown a remarkable ability to understand user intents and act on them. By fine-tuning foundation models on voice assistant use-cases, we can gain better control of interaction flows, and enable a larger range of interaction styles. A thesis in this area can focus on a variety of research directions: User Experience Research, Dataset Engineering, and User Interface Design.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M. Sc. Sven Schultze

    Announcement as PDF

Currently no items available.

Currently no items available.