Thesis Announcements

Overview of Thesis Announcements

At our department you can always choose from a variety of exciting and highly relevant topics from the areas of marketing and human resources management for your bachelor, master or student theses. Currently, we offer theses in the following areas:

1. Digital Marketing, Services Marketing, and Service Robotics

2. Digitalization and Innovation

3. Human Resource Management and Leadership

4. Future of Work

If you are interested in one of the announced topics, please send your CV and performance review to the supervisor of the thesis.

You can find the guidelines for writing the thesis at our chair in the download section on the right side or on the bottom of this page.

Would you like to apply with your own thesis topic? Please note that we require an exposé in addition to your CV and performance review. You can find information about this in the download section on the right side or on the bottom of this page.

1. Digital Marketing, Services Marketing and Service Robotics

Currently no items available.

  • Large Language Models are User Interfaces – Developing User-Centred Voice Assistants

    2024/01/22

    Bachelor thesis, Master thesis, Studienarbeit

    Large Language Models have shown a remarkable ability to understand user intents and act on them. By fine-tuning foundation models on voice assistant use-cases, we can gain better control of interaction flows, and enable a larger range of interaction styles. A thesis in this area can focus on a variety of research directions: User Experience Research, Dataset Engineering, and User Interface Design.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M. Sc. Sven Schultze

    Announcement as PDF

Currently no items available.

  • Robots and AI-based Technologies in the Working World of Tomorrow

    2024/01/22

    Bachelor thesis, Master thesis, Studienarbeit

    Technologies, such as robots, will be an important part of the future working world. In order to reap the benefits of the integration of such technologies, it is important to consider how the interactions with human partners will evolve in several settings.

    Sample topics are:

    - Robot Design in the Working World

    - Ethics & AI

    - Technology vs. Human

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Lea Heitlinger

    Announcement as PDF