Overview of Thesis Announcements
At our department you can always choose from a variety of exciting and highly relevant topics from the areas of marketing and human resources management for your bachelor, master or student theses. Currently, we offer theses in the following areas:
1. Digital Marketing, Services Marketing, and Service Robotics
2. Digitalization and Innovation
3. Human Resource Management and Leadership
4. Future of Work
If you are interested in one of the announced topics, please send your CV and performance review to the supervisor of the thesis.
You can find the guidelines for writing the thesis at our chair in the download section on the right side or on the bottom of this page.
Would you like to apply with your own thesis topic? Please note that we require an exposé in addition to your CV and performance review. You can find information about this in the download section on the right side or on the bottom of this page.
1. Digital Marketing, Services Marketing and Service Robotics
Currently no items available.
User Innovation Across Age Groups
2024/04/18
Bachelor thesis, Master thesis, Studienarbeit
In Germany, the demographic aged 60 and above constitutes over a quarter of the total population, a proportion projected to surpass a third by 2050. Notably, this demographic possesses substantial purchasing power, as evidenced by higher income levels among German seniors, thus underscoring the significance of addressing their needs.
Despite the presence of innovative behavior across all age groups, research suggests that the transition from ideas to prototypes diminishes with age (Wellner & Herstatt, 2014). Consequently, understanding the developmental challenges and various influencing factors that impede the progression to the development phase for older individuals remains an area requiring further exploration.
Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Diana Cervera
User Integration in the Product Development Process
2024/04/18
Bachelor thesis, Master thesis, Studienarbeit
In today’s competitive world, innovation is a top priority for companies. That’s why understanding customers' needs is crucial for developing the right products or services. However, identifying these needs can be difficult as they change rapidly (von Hippel, 2001).
To address this challenge, various methods have been developed to help companies involve users in product development. For instance, the lead user method which recognizes users' ability to provide valuable insights for both needs and solutions. Nevertheless, implementing this method can be hard, as it requires identifying specific user types. For that reason, it is essential for companies to understand the different methods available to choose the most suitable one for their needs.
Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Diana Cervera
Large Language Models are User Interfaces – Developing User-Centred Voice Assistants
2024/01/22
Bachelor thesis, Master thesis, Studienarbeit
Large Language Models have shown a remarkable ability to understand user intents and act on them. By fine-tuning foundation models on voice assistant use-cases, we can gain better control of interaction flows, and enable a larger range of interaction styles. A thesis in this area can focus on a variety of research directions: User Experience Research, Dataset Engineering, and User Interface Design.
Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M. Sc. Sven Schultze
Currently no items available.
Robots and AI-based Technologies in the Working World of Tomorrow
2024/01/22
Bachelor thesis, Master thesis, Studienarbeit
Technologies, such as robots, will be an important part of the future working world. In order to reap the benefits of the integration of such technologies, it is important to consider how the interactions with human partners will evolve in several settings.
Sample topics are:
- Robot Design in the Working World
- Ethics & AI
- Technology vs. Human
Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Lea Heitlinger
