The Role of Sensor Technologies in Enhancing Retail Customer Experiences

We are pleased to announce that Merlind Knof, Ruth Stock-Homburg and Jordin Schurer have published their paper “How in-store sensor technologies can help retailers to understand their customers: overview on two decades of research” in the journal The International Review of Retail, Distribution and Consumer Research.

Their literature review provides a structured and comprehensive overview of the state of the art of sensor technologies in retail environments over the last two decades from a retailer’s perspective. Based on the analysis, this study provides recommendations for selecting and combining sensor technologies in stores.