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In our seminar, students were introduced to the concept of user innovations. In groups, students completed an innovation process in four months and developed their own innovations. Starting with idea generation, they developed products and services that satisfied the need of themselves and other users. They conducted market analyses, product benchmarking and empirical studies to test their innovations' market viability.

Everyone can be innovative. Two students from our “Digital Innovation Marketing”-masterclass took matters into their own hands. To beat the summer heat, they built a prototype small air conditioner using parts from a refrigerator.

In our lecture “Digital Product and Service Marketing”, we were pleased to hear from Dieter Lauszus of Ebel Hofer Consulting, one of Germany's leading experts on pricing strategy.

Prof. Stock-Homburg, Lea Heitlinger, and Mona Kegel attended a pre-conference workshop on “Human-Robot Interaction in Service” at the Journal of Service Robots in Maastricht, the Netherlands.

As part of our Digital Innovation Marketing course, we had the pleasure of hosting Daniel Pfeifer, Associate Manager at Invensity, as a guest speaker in our lecture hall on June 29, 2023.

On June 21, 2023, we had the privilege of inviting Sarah Lou Falk, a prominent influencer and experienced consultant, to deliver a captivating online guest lecture as part of our marketing course.

Our andoid robot, Elenoide, worked for eight weeks with several groups on a project for innovative products in the research laboratory of leap in time GmbH. This project work took place in cooperation with Dietmar Eidens and Karsten Hofrichter from Merck Group. The project teams integrated Elenoide into their team. They discussed the tasks with her and dealt with Elenoide's solution approaches. They also involved Elenoide in leisure discussions during the breaks.