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Marketing and Human Resource Management

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  • The Role of Sensor Technologies in Enhancing Retail Customer Experiences

    2023/11/03

    We are pleased to announce that Merlind Knof, Ruth Stock-Homburg and Jordin Schurer have published their paper “How in-store sensor technologies can help retailers to understand their customers: overview on two decades of research” in the journal The International Review of Retail, Distribution and Consumer Research.

  • Intergenerational Dialogue: Exploring AI's Role with Seniors' Club LAB at leap in time Lab

    2023/10/30

    Last week we had the pleasure of welcoming the seniors' club LAB (Leben Aktiv Bereichern – Actively enriching life) from Wiesbaden to our leap in time lab. In two groups, the seniors interacted with different types of robots, including Pepper, Zembo, and our humanoid robot Lena.

  • Visit from Professor Tuure Tuunanen: A look at Design Science Research

    2023/10/05

    Last week we had the honor of welcoming Professor Tuure Tuunanen from the University of Jyväskylä. During his visit, Professor Tuunanen shared his current research in echeloned Design Science Research. This is a research paradigm that focuses on creating artifacts to solve real-world problems.

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Contact

Diana Cervera

diana.cervera@bwl.tu-...

work +49 6151 16- 24464

Work S1|02 132
Hochschulstraße 1
64289 Darmstadt

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