Pricing strategies for innovation products – a guest lecture from Ebel Hofer Consulting


In our lecture “Digital Product and Service Marketing”, we were pleased to hear from Dieter Lauszus of Ebel Hofer Consulting, one of Germany's leading experts on pricing strategy.

Along with him, he brought a real business case from his consulting practice, which was then solved with the help of the students. Central to the case was the question how much a new, innovative product should be sold for as it first enters the market. After the case, Mr. Lauszus participated in a Q&A-session with students who were able to get answers to all their pricing-related questions. As a reward for their hard work, Mr. Lauszus and his colleague Leonie Dönne were awarded a duck by Pascal Friedmann.