AI and Automation in modern marketing- a guest lecture from SwissCommerce Group


As a part of the Digital Product and Service Marketing course, we were pleased to welcome Fabian Stamminger from SwissCommerce Group to our lecture hall on May 31, 2023.

Has anyone ever thought about how we get customized product offers based on our needs when browsing the internet? One answer to this question is provided by modern AI algorithms, which make it possible to respond specifically to individual customer needs.

In this context, Fabian Stamminger gave practical insights about his role as a Performance Marketing Lead at SwissCommerce Group. An exciting presentation discussed how companies can gain a competitive advantage through appropriate media mix modeling by implementing Sell Learning AI, Search engine Advertisement and Data classification algorithms.

We would like to thank Fabian Stamminger for the exciting guest lecture and his willingness to provide practical insights into his experiences as a Performance Marketing Lead at SwissCommerce Group. In particular, the detailed real cases enabled the students to gain a far-reaching insight.