What are we exploring in this field?
- Which types of companies can be distinguished in terms of their innovation orientation?
- Which types of innovation orientation are particularly successful?
- What measures can companies use to systematically increase their innovative strength?
- How do different forms of customer involvement affect the innovativeness of products?
- How can corporate culture and structure support the innovativeness of companies?
Publications for Practice
- Stock-Homburg, Ruth/Merkle, Moritz (2016), The right lid for every pot, Magazin für Innovation, Organisation und Management (IM+io), 9/2016, 52-57.
- Stock-Homburg, Ruth/Braun, Timo (2016), Two heads are better than one – Ko-Entwicklung mit Kunden als Schlüssel zum Innovationserfolg, Innovation und Technik, 4/2016, 10-14.
- Dreher, Sebastian/Stock-Homburg, Ruth/Zacharias, Nicolas (2011), Dienstleistungsinnovationen – Bedeutung, Herausforderungen und Perspektiven, in: Bruhn, Manfred/Hadwich, Karsten (Hrsg.), Dienstleistungsproduktivität: Innovationsentwicklung, Internationalität, Mitarbeiterperspektive, Band 2, Gabler Verlag, Wiesbaden, 35-57.
- Stock-Homburg, Ruth/Zacharias, Nicolas (2009), Das richtige Maß für Innovationen, Harvard Businessmanager, 31, 7, 14-17.
There are also further managerial articles.
