Theses

At our department you can always choose from a variety of exciting and highly relevant topics from the areas of marketing and human resources management for your bachelor, master or student theses. Currently, we offer theses in the following areas: - Digital Marketing & Service Marketing - Human Resource Management & Future of Work - Digitalization & New Technologies - Service Robotics You will find the current topic announcements for each area in the overview, with detailed descriptions further down on this page.

Overview of Thesis Announcements

Digital Marketing & Service Marketing

- Can I help you? How much information do customers reveal to get a good service?

- Privacy at the customer interface

Human Resource Management & Future of Work

- Consequences of working from home

- Intergenerational differences in terms of employee work-life-balance

- Leadership in a digital and diverse working world: Do we need a new leadership style?

- New Perspectives of Human Resource Management: Facing the Challenges of the Covid-19 Crisis

- Privacy in Human Resource Management

- Working from home & work-life-balance

- Work Roles Today, Work Roles Tomorrow – Changes and Developments of Assistance and PMO Roles in Corporations

Digitalization & New Technologies

- Defining Artificial Intelligence

- Ethical aspects of supporting human work teams with technologies: An HR perspective

- Permanent digital availability in the crisis

- The use of new technologies and social learning – curse or blessing?

- What makes a team successful? Drivers of team performance in the digital age

Service Robotics

- Could you Please Bring me a Cappuccino and the Status Report from last Week, Mr. Robot? – Evolution and Future Potentials of Various Team Roles in a Business Context

- Dear Diary, … – Evaluating and comparing measures for experimental designs

- Designing a field experiment with robots in a business context

- Face recognition in real-time

- Facial expression recognition in real-time and static images

- How does the disclosure of information by a service robot affect the perception of human-robot interaction?

- Keeping the “social touch” in human-robot teams

- Leadership of tomorrow. Can robots and AI serve as leaders in organizations?

- Text summarization for meeting minutes

Open theses

  • Keeping the “social touch” in human-robot teams

    2021/03/03

    Bachelor thesis, Master thesis, Studienarbeit

    Due to robots and other new technologies entering our working world, social aspects of teams might change as a consequence and impact collaboration and communication. This might give room to a fearfully anticipated loss of “social touch” in working teams. As water always finds its way, it is highly likely that humans engage in social-psychological regulation tactics to fulfil their social needs. We want to take a closer look at fruitful theoretical approaches (mainly rooted in psychology) that might play a role in this context. Additionally, an explorative study will be conducted to examine potential social-psychological regulation tactics.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Lea Heitlinger

    Announcement as PDF

  • The use of new technologies and social learning – curse or blessing?

    2021/03/03

    Bachelor thesis, Master thesis, Studienarbeit

    The use of new technologies can be curse or blessing for employees. The Covid-19 pandemic has shown that new technologies can both lead to greater work ability and flexibility but also to greater excessive demands on the other. This thesis should examine this field of tension, also from the perspective of Social Learning Theory. Social Learning Theory emphasizes the importance of observing, modelling, and imitating the behaviors of others, and can also be applied to interactions with technology. These applications should be systematically reviewed as part of the thesis, and based on this it should be shown to what extent also in today's special time the use of new technologies can be curse or blessing.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Martin Hannig

    Announcement as PDF

  • Privacy in Human Resource Management

    2021/03/03

    Bachelor thesis, Master thesis, Studienarbeit

    The relevance of data protection in companies has been made clear by policymaker (e.g., GDPR), and increased in the past years due to technology advancements. At the workplace, the transfer of information is even more sensitive than it already is in the private context. This thesis should therefore elaborate how HRM can drive and steer this issue in companies. In this context, it should also be examined how HRM can prepare employees for the increasing use of technology within the company (e.g., service robots) and which ethical aspects play a role.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Martin Hannig

    Announcement as PDF

  • Privacy at the Customer Interface

    2021/03/03

    Bachelor thesis, Master thesis, Studienarbeit

    The relevance of data protection in companies has been made clear by policymaker (e.g., GDPR), and increased in the past years due to technology advancements. Certain customer groups have privacy concerns or react sensitively with respect to data disclosure towards companies. This thesis should therefore examine privacy at the customer interface, and also look at the impact of the increased use of technology in the service encounter.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Martin Hannig

    Announcement as PDF

  • How does the disclosure of information by a service robot affect the perception of human-robot interaction?

    2021/03/03

    Master thesis, Studienarbeit

    The disclosure of personal information, thoughts and feelings is an important factor for sympathy and central to the development of close relationships between people. In the context of a master thesis, the role of information disclosure in human-robot interaction should be investigated. Here, the focus is primarily on the extent of disclosure by the service robot. The thesis can include a video shoot with the robots and/or the design and evaluation of an online study.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Martin Hannig

    Announcement as PDF

  • Can I help you? How much information do customers reveal to get a good service?

    2021/03/03

    Bachelor thesis, Master thesis, Studienarbeit

    How much do you tell service employees? Individualized service may be more interesting but requires more information disclosure. The dyad between customer and service employee can be diverse and exciting. This thesis should provide a typology of situations in which the disclosed information during service interactions is more task-related or more personal, both in B2B and B2C areas. In addition, a connection to Self-disclosure Theory should be given, which can serve as theoretical framework. This thesis should show the application of Self-disclosure Theory in service interactions, also with technology.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Martin Hannig

    Announcement as PDF

  • What makes a team successful? Drivers of team performance in the digital age

    2021/03/03

    Bachelor thesis, Master thesis, Studienarbeit

    We want to take a closer look at team performance in the digital age by scanning novel literature that is concerned with this topic. As a result of the literature review, we plan to give an outlook for future technologies and their potential impact on team performance.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Lea Heitlinger

    Announcement as PDF

  • Leadership of tomorrow. Can robots and AI serve as leaders in organizations?

    2021/03/02

    Bachelor thesis, Master thesis, Studienarbeit

    Leadership comes with a number of challenges and constantly has to adapt to changes. AI on the other hand is already today able to, e.g., support decision making and support organizational processes. With your thesis you are going to take a deeper look into the potentials for robots and AI in leadership positions in organizations.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Franziska Wolf

    Announcement as PDF

  • Leadership in a digital and diverse working world: Do we need a new leadership style?

    2021/03/02

    Bachelor thesis

    Digitization has led to a major shift on the ways we work and will work in the future. With this thesis you will provide insights into new perspec-tives on leadership and its potentials for the future of work.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Franziska Wolf

    Announcement as PDF

  • Ethical aspects of supporting human work teams with technologies: An HR perspective

    2021/03/02

    Bachelor thesis, Master thesis, Studienarbeit

    With advancing digitization also comes a greater responsibility that not only involves technical performance and safety but also social aspects and more concrete ethics. In order to shed more light on this important topic, this thesis should aim at providing insights that can help to answer a number of research questions, including

    - What do we already know about ethical aspects of placing tech-nology, such as robots, in teams?

    - How do ethics for all-human teams and ethics for human-robot teams fit together?

    - What are important ethical considerations for future research on and deployment of human-robot teams?

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Franziska Wolf

    Announcement as PDF

  • Consequences of working from home

    2021/02/24

    Bachelor thesis, Master thesis, Studienarbeit

    Covid-19 has made working from home part of the everyday life for many employees. How does this affect employees? What effects on satisfaction, stress experience, commitment and productivity can be identified? What influence do the framework conditions at home have, such as equipment, additional obligations, etc.?

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Psych. Melanie Koch

    Announcement as PDF

  • New Perspectives of Human Resource Management: Facing the Challenges of the Covid-19 Crisis

    2021/02/24

    Bachelor thesis, Master thesis, Studienarbeit

    A generation of young employees is currently growing up with constant availability and increasing work from home. The primary research question deals with how young and older people differ in terms of their work-life balance? Which different preferences can be identified? How do they deal with the same demands? What different resources do different generations have?

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Psych. Melanie Koch

    Announcement as PDF

  • Permanent digital availability in the crisis

    2021/02/24

    Bachelor thesis, Master thesis, Studienarbeit

    The increasing work from home is blurring the boundaries between work and private life. What does constant availability do to employees? What influence do digital readiness, digital resilience and competencies in the use of information and communication technologies have?

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Psych. Melanie Koch

    Announcement as PDF

  • Intergenerational differences in terms of employee work-life-balance

    2021/02/24

    Bachelor thesis, Master thesis, Studienarbeit

    A generation of young employees is currently growing up with constant availability and increasing work from home. The primary research question deals with how young and older people differ in terms of their work-life balance? Which different preferences can be identified? How do they deal with the same demands? What different resources do different generations have?

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Psych. Melanie Koch

    Announcement as PDF

  • Working from home & work-life-balance

    2021/02/24

    Bachelor thesis, Master thesis, Studienarbeit

    Covid-19 has made working from home part of the everyday life for many employees. The line between work and private life is therefore becoming increasingly blurred. The research questions deal with how home office affects employees and how it influences their mental health as well as organizational outcomes.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Psych. Melanie Koch

    Announcement as PDF

  • Text summarization for meeting minutes

    2021/02/17

    Bachelor thesis, Master thesis, Studienarbeit

    Given advances in NLP and text summarization technologies, the main aim of this thesis is to develop a bot that can create minutes of a meeting. Additionally, the incorporation of speech-to-text or incorporating existing meeting transcription software to achieve this would be required.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Vignesh Prasad

    Announcement as PDF

  • Face recognition in real-time

    2021/02/16

    Bachelor thesis, Master thesis, Studienarbeit

    A face contains the identity of a person. Face recognition (FR) is a prominent biometric technique for identity authentication being widely used in a variety of fields. In this study, we will focus on performing face recognition for daily life.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, Niyati Rawal

    Announcement as PDF

  • Designing a field experiment with robots in a business context

    2021/02/11

    Master thesis, Studienarbeit

    Before field experiments can deliver valid data, it is crucial to specify the research design and important aspects that need to be considered for maximum success – especially in a business context where several stake-holders are involved. Our aim is to gain specific recommendations for conducting experiments involving humanoid and android robots in business teams.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Lea Heitlinger

    Announcement as PDF

  • Dear Diary, … - Evaluating and comparing measures for experimental designs

    2021/02/11

    Master thesis, Studienarbeit

    Selecting suitable instruments and methods to measure causal effects is a challenge for many researchers across scientific fields. It is an important prerequisite for any further decisions regarding any study design. We want to take a closer look at various methods that are currently used to assess causality in (field) experiments in business contexts, compare them and derive specific recommendations.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Lea Heitlinger

    Announcement as PDF

  • Work Roles Today, Work Roles Tomorrow – Changes and Developments of Assistance and PMO Roles in Corporations

    2021/02/10

    Master thesis, Studienarbeit

    Many jobs are experiencing a major shift in the skills and core capabilities required for the future. This change does not stop at “classic” office jobs such as team assistance and PMO. We want to take a closer look at how the jobs of a team assistant and a PMO in large corporations are changing, what today’s core competencies are, and which competencies will be needed in the future.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Franziska Wolf

    Announcement as PDF

  • Could you Please Bring me a Cappucchino and the Status Report from last Week, Mr. Robot? – Evolution and Future Potentials of Various Team Roles in a Business Context

    2021/02/10

    Master thesis, Studienarbeit

    Many jobs are experiencing a major shift in the skills and core capabilities required for the future. This change does not stop at “classic” office jobs such as team assistance and PMO. We want to take a closer look at how the jobs of a team assistant and a PMO in large corporations are changing, what today’s core competencies are, and which competencies will be needed in the future.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Franziska Wolf

    Announcement as PDF

  • Defining Artificial Intelligence

    2020/11/27

    Bachelor thesis, Master thesis, Studienarbeit

    Artificial Intelligence (AI) has been a promising research branch in recent years and will most likely play an important role in the near future not only in our private, but also in our work-related life. While Apple’s Siri or Amazon’s Alexa are well known to most people, there are also business-related use cases such as targeted advertising (see for in-stance Paschen, Pitt & Kietzmann, 2020; Oke, 2008). To create a broad and extensive overview, the aim for this thesis is to define AI and create categories for subtypes. Moreover, scenarios will be created for different use cases that explain to the user what AI is and how it could be applied.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, M.Sc. Lea Heitlinger

    Announcement as PDF

  • Facial expression recognition in real-time and static images

    2020/08/02

    Bachelor thesis, Master thesis, Studienarbeit

    In any interaction, 7% of the affective information is conveyed through words, 38% is conveyed through tone, and 55% is conveyed through facial expressions (Mehrabian, 1968). This makes facial expressions the most informative mode of emotion recognition. In this study, you will train a network model using static images and perform facial expression recognition in real-time.

    Supervisors: Prof. Dr. Dr. Ruth Stock-Homburg, Niyati Rawal

    Announcement as PDF

Formal guidelines

You can find the formal guidelines for the design of written work in this department and general information on the topic of bachelor and master thesis, as well as on the student research projects we supervise in the Downloads-section on the right side or on the bottom of this page, respectively.

Dates of Presentation Seminar

After our students have handed in their written thesis, they present their thesis as part of our monthly presentation seminar.

The presentation dates are usually on the last Wednesday of the month at 3.20pm.

  • 30th September 2020, 03.20pm, Zoom
  • 28th October 2020, 03.20pm, Zoom
  • 25th November 2020, 03.20pm, Zoom
  • December omitted
  • 27th January 2021, 03.20pm, Zoom
  • 24th February 2021, 03.20pm, Zoom
  • 31st March 2021, 03.20pm, Zoom